“The design of the Ferrari Scuderia P200 cans is clearly influenced by the headsets worn by the pit crew on race days, so are steeped in the heritage of the sport in more than one way. And we like. We like a lot. The Ferrari Scuderia P200 headset is designed very much with motorsport in mind. It comes from the Scuderia Ferrari collection – which covers the sports aspect of the car company, rather than its GT roadcars – and the P200 headphones are aesthically as close to the much-loved race cars as can be. Logic3 has been working with the Ferrari team for the past couple of years on its premium range of headsets and earbuds and you can tell why. The P200 cans drip with Scuderia Ferrari DNA and we expect that, out of the entire line-up, these will be the most popular – certainly amongst motorsports enthusiasts. And that includes the team’s drivers Fernando Alonso and Felipe Massa. They were most keen to try them out at Silverstone too.” Pocket-Lint
On the eve of the British Grand Prix 2012, the Ferrari Scuderia headphones were taken along to Silverstone for the Ferrari team to test out. The following images are courtesy of Pocket-Lint.
* Photos courtesy of Pocket-Lint
The launch of the Ferrari by Logic3 headphones was widely covered in the media, with reviews appearing from all of the most highly respected Tech media companies, including CNET and T3. Channel 5′s ‘Gadget Show’ wrote ‘top of the pile is the Logic3 Ferrari Scuderia P200, in a design tribute to the ear protectors worn by the real-life Ferrari F1 team.’ Top Gear Magazine featured the design under a section named ‘Some more things worth buying this month’ which can be seen below (photos courtesy of Wonder-Vision). All of this hype around the product launch caused big retailers such as the Apple Store to stock the product. Their description read; ‘Apple recommends for enjoying your music in F1 style.’
Ferrari Scuderia at CES 2013