Infographics project for UK based, lead generation agency, Motoring.co.uk. Intention for content was to promote vast array of data held by Motoring and how this could benefit top International car brands in connecting with their customers. Large volumes were held for each company along with specific brand data that could be directly used in targeted marketing campaigns, making it a highly valuable commodity.
Concept design and development of bold graphics and information architecture led to a design that was both visually impacting and greatly informative. Careful consideration was applied to the layout to ensure that the reader is led through the information in the most logical and thought-provoking narrative. Minimalist, yet stylised, iconography goes a long way in painting the desired picture so we tried to incorporate this wherever possible. At the same time we wanted to instil the essence of the car brand into the graphic so we included beautifully hi-res photos of relevant model features along with colour palettes that reflected their identity.
Infographics | Press release
Modular and interchangeable design required to be easily transferrable and individually reflect each of the 20 different chosen brands. The infographics were printed across a range of media in order to reach a wide target audience, from magazine spreads to metre long rollout posters where maximum effect and impact could be achieved. The finished documents were sent off to the desks of top car brand executives around the country, and even further across Europe.