“We were thrilled to hear that bagels are literally rolling off the shelves across the UK so set about developing this innovative design so that Brits can enjoy our authentic bagels just the way they should be, whether at home or on the go. In the UK, sales of bagels rose by 44 per cent during 2012. A need to protect them and transport them was recognised. And so, the bagel protector was born. New
York Bakery Bagel Protector is a world first, and if it proves popular with our Facebook fans we will definitely consider making it available in bagel aisles across the country.” Pauline Clément, Product Design Brand Manager for New York Bakery Co. They commissioned the project to create the world’s first bagel protector to celebrate the 4th July and make sure bagels stay in the best possible shape whilst on the move.
New York Bakery Co. Bagel Protector | Product Design phase
The product design phase ensured that each protector matches the distinctive round form of a bagel complete with the trademark hole in the middle and a wipe clean surface for writing down the chosen filling recipe. Following in the footsteps of the banana protector, the innovative storage solution is the first of its kind and the perfect upgrade from the traditional lunchbox for school, work or days out. The New York Bakery Co, chose to produce a low volume run as part of a Facebook-based marketing campaign, therefore rapid prototyping techniques were implemented. The high quality samples were achieved through vacuum casting from a silicone mould, with the lid being produced in PMMA and the base from an ABS mimic and FDA approved PETG lining.